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Journal Details- Volume-2 , Issue-20

1. STUDY OF ONLINE SHOPPING BEHAVIOR AND ITS IMPACT ON ONLINE DEAL WEBSITES.
Author : Dr.A.Soundara Rajan , K.Sudha
Subject Area: MARKETING
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2. SERVICE MARKETING: A REVIEW ON THE CONCEPT, CHALLENGES AND STRATEGIES.
Author : Pooja Yadav
Subject Area: COMMERCE
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3. A STUDY ON EFFECTIVENESS OF WORK LIFE BALANCE OF EMPLOYEES AT PONNI SUGARS ERODE LIMITED.
Author : Dr.R.Vijayapriya, G.Dhivya shree
Subject Area: MANAGEMENT SCIENCE
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4. PRIORITY SECTOR LENDING IS AN EFFECTIVE FINANCIAL PRODUCT FOR FINANCIAL INCLUSION, INCLUSIVE GROWTH AND POVERTY ERADICATION IN INDIA: AN ECONOMIC ANALYSIS DURING PRE-LIBERALIZATION AND POST- LIBERALIZATION PERIOD.
Author : Zahirul Islam
Subject Area: COMMERCE
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5. COMPETITORS IMPACT ON PROFIT MAXIMIZATION AND SURVIVAL BUSINESS STRATEGIES --A CASE STUDY ON AIRTEL
Author : Dr. R. Narsaiah , Dikonda. Swathi Mallika
Subject Area: H&SS
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6. AN ANALYTICAL STUDY ON THE PERFORMANCE OF EXPORT CREDIT GUARANTEE CORPORATION OF INDIA LTD.
Author : Dr.R.Padmanaban
Subject Area: COMMERCE
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7. A STUDY ON PERSPECTIVES AND MANAGEMENT OF VALUES IN EDUCATION.
Author : Col Dr G G Mathews
Subject Area: MANAGEMENT
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8. A STUDY ON THE IMPACT OF CELEBRITY ADVERTISEMENTS AMONG COLLEGE STUDENTS IN COIMBATORE CITY.
Author : R.Priya, Dr.M.Revathibala
Subject Area: COMMERCE
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9. FOSTERING DESIGN THINKING BASED CULTURE.
Author : Dr.Bigyan P Verma
Subject Area: MANAGEMENT
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10. A STUDY ON FACTORS RELATING TO CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SUPERMARKETS IN TAMIL NADU.
Author : Mr. S. Radhakrishnan, Dr. R. Ganapathi
Subject Area: MANAGEMENT
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11. A STUDY ON EFFECTIVENES OF INTERGRATED MARKETING COMMUNICATION IN RURAL MARKETING WITH SPECIAL REFERENCE IN FMCG INDUSTRY.
Author : Miss. R. Sarathy, Dr. S. Sasikumar
Subject Area: BUSINESS ADMINISTRATION
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12. RELATIONSHIP FACTORS INFLUENCING CUSTOMER LOYALTY IN BANKING SECTOR.
Author : Mr.K.Kalairaja, Dr.S.Mahalingam
Subject Area: BANKING
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13. A STUDY ON EFFECTIVENESS OF DEVELOPMENTAL PLANS & PROGRAMMES FOR WEAVERS.
Author : Lusika Barik, Dr. Saasmita Behera
Subject Area: HOME SCIENCE
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14. WORKING CAPITAL ANALYSIS OF SELECT TEXTILE INDUSTRIES IN INDIA.
Author : Dr.K.Ayappan
Subject Area: ACCOUNTING& FINANCE
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15. ROLE OF VICIB IN THE ECONOMIC DEVELOPMENT AND EMPOWERMENT OF WOMEN IN KERALA.
Author : Regeenamma Joseph
Subject Area: ECONOMICS
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16. ENVIRONMENT BASED COST BENEFITS ANALYSIS OF LARGE DAM PROJECTS.
Author : Dr.Satyabrata Mishra, Dr.Pradeepta Kumar Mishra
Subject Area: ECONOMICS
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17. WORKPLACE BULLYING AND PERSONALITY TRAITS.
Author : Sumeet Kour
Subject Area: COMMERCE
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18. CONSUMER PERCEPTION TOWARDS SMARTPHONES WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN SALEM DISTRICT OF TAMILNADU.
Author : A. Manimekalai, Dr. K.Ramesh
Subject Area: COMMERCE
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19. BITCOIN--A STUDY ON RECENT TRENDS IN INDIA.
Author : Dr. V. Babu
Subject Area: COMMERCE
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